The decision to shut down the company after weeks of intense pressure from allegedly using data from 87 million Facebook users.
Cambridge Analytica, a British marketing analyst, announced on Monday that it will close and will file for bankruptcy in the UK and the US after failing to recover from the Facebook data scandal.
The decision comes after weeks of intense pressure from allegations that it may have illegally seized up to 87 million Facebook users.
The company, which has been hired by Donald Trump’s presidential campaign team, has claimed to have been “defamed” by “many baseless allegations” aimed at doing business and “no choice” besides closed.
Alexander Nix, CEO of Cambridge Analytica, has been suspended after several footage of the shootings posted on March 20 showed him talking about bribery, trapping politicians and secretly manipulating the polls. dispatched throughout the world.
“Despite the firm belief of Cambridge Analytica that employees have acted in a legal and ethical manner, media coverage has left virtually all of their customers and suppliers out. “, AFP quoted the company statement. “As a result, the company determined that it was no longer able to continue its business.”
As a subsidiary of SCL Elections, Cambridge Analytica has offices in London, New York, Washington, as well as in Brazil and Malaysia.
The first time Cambridge Analytica got into a scare was in March when Christopher Wylie, a 28-year-old former employee of the company, said it had created a psychological profile for tens of millions of Facebook users through a prediction app. character.
New revelations immediately spread around the world, eradicating billions of dollars from the huge social networking market, prompting politicians and regulators from both sides of the Atlantic to consider.
Cambridge Analytica’s CEO Alexander Nix was suspended for a few days after he was secretly filmed by secret reporters on how to win political campaigns, even through extortion and the “sensitive” way.
As the scale of the crisis grows, Facebook founder Mark Zuckerberg is forced to apologize to billions of users. Zuckerberg also had to testify two days in advance of the US Congress and vowed to overhaul Facebook’s sharing of user data.
In England, managers conducted an investigation into Cambridge Analytica, raided its offices in London, and then extended the investigation to 30 organizations, including Facebook.
Another whistleblower from the company also appeared at a US congressional hearing in April that British personal data may have been misused by a campaign of support for Brexit before the referendum. 2016.
Earlier this month, Facebook admitted that as many as 87 million users may have been subjected to unauthorized data collection.